What peopel say
about Rich Media
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"Nearly nine in 10 online travelers (89%) indicated that travel-related podcasts or live online video influenced their travel purchasing decisions... online video creates twice the average lift in advertising awareness... and nearly twice the lift in purchase intent." PhoCusWright - 2008
A September 2007 Doubleclick study found that the click-through rate for video ads is five times the click-through rate for static image ads.
"More than 3/4 of respondents said online video was as good as television for learning about advertisers, with more than 6 in 10 respondents saying they had taken some action after watching an online video ad."
HotelMarketing.com - October, 2007
"With 70+% broadband penetration, streaming video is a must marketing tool. eMarketer reports 123 million Americans watch online videos; three-quarters tell a friend. Video is an enormous opportunity to engage, educate and entertain, the three new "Es" of successful marketing."
ChiefMarketer.com - 2008
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What is rich media? Why using it?
The Term Rich Media was coined to describe a broad range of digital interactive media, such as images, photos, videos and 360 Panoramas (Virtual Tour). Rich media gives your marketing efforts the boost they need. And here's proof based on a particular industry - hotels. In 2007, the online behaviour of over 1 million unique customers was tracked across 1,000 properties.
Here's a summary of their findings:
- 25% of visitors to the hotel website viewed the property's rich media
- Consumers who view images are 67% more likely to book than the same consumers who do not
- Consumers who view videos and virtual tours are 89% more likely to book
- Consumers who view images, videos and virtual tours are 115% more likely to book
- 2.25% of third party consumers booked directly on the hotel's own website.
This is only investigation of hotel reservation. And it is not difficult to spread the idea into all the other related fields, such as restaurant, entertainment, shopping etc.
Therefore, using rich media on your website will definitely boost your business marketing effort.
Who is your targeted customer?
MediaTube4 is providing service that can meet media management requirements for both individual and business users. If you are business user, please refer to following questionnaire to see if our serivce is right for you.
- Does your business need to show your customers lots of images or videos so as to boost your business?
- Do you always need to update these medias so as to make your website more attractive to your customers?
- Do you have enough technical stuff to update and manage medias for you?
- Do you have reliable server to host all your medias?
- Do you have a good solution to display your medias when you have hundreds of images or videos?
- Do you want to realize all these targets at minumum cost?
MediaTube4 is providing services that can meet all these requirements. No matter if you are as big as a worldwide famous hotel, restaurant, shopping center, real estate or as small as an artist gallary, photographer, childcare center, school or ever personal website or blog etc., our service will always help you to manage your medias more efficiently and professionally. It is guaranteed that your business website will be more attractive and more productive after using our service.
Solutions from MediaTube4.COM - Embeded Viewer
Besides all the regular services that we are providing to individual users, as business or personal website user, you can use our business and personal website media solution - Embeded Viewer.
Our viewer will be embeded into your own website through inline frame technology, which means your website is actually displaying our webpage in part of your page. This will be absolutely imperceptable to your visitors, just like they are visiting your own website. And all the contents become dynamic immediately. The system will be divided into following two parts:
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Frontend: Display the medias through the viewer from your own website
The left viewer will be embeded into your actual web page. The effect is similiar but is highly customizeable, all its style, such as color, width, height, title, address, logo as well as its contents can be changed according to your requirement.
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Question: How do I change width/height of the viewer?
We now use code of left viewer as example. The code is:
What you can change here is the value of height and width so as to make it fit your actual space. Please pay attention to following points:
- The minimum width is 450, otherwise the control buttons can not be fully displayed;
- The bigger size of the viewer, the higher resolution images will be displayed, which will take longer time to load. So keeping dimension under 556x472 can give you best solution within shortest time.
- If you can NOT enter full screen mode to watch the medias, please right click the left viewer, select "settings...", then Uncheck "Enable hardware acceleration". After that you will be able to watch the medias in full screen mode.
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Backend: Manage your viewer configuration and contents from MediaTube4
From your own homepage at MediaTube4.COM, you can change not only the settings of your embeded viewer, but also the contens of it. Medias can be added or removed anytime you want, they can also be framed according to your favours and in the meantime you still can also edit their effects as you like. All these operations are only several clicks' away, you can finish it very easily.
This is the whole process for setting embeded viewer:
- Step 1: Upload your images and videos to MediaTube4.com
- Step 2: Create new embeded viewer by Media Management -> Management in details -> Embeded Viewer Managemnt.
- Step 3: Test result by clicking "Test Viewer" button
- Step 4: Save new viewer if you are satisfied with the result
- Step 5: Generate embeded code by cicking the "Display Embeded Code" button and copy the code into your own website, you can adjust the width per your actual space (by changing width value of iframe)
- Step 6: Activate the viewer and see result from your own website.
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