A panorama is an unusually wide picture that shows at least as much width-ways as the eye is capable of seeing, if not a greater left-to-right field of view than we can ever see (e.g. it shows 'behind you' as well as 'in front'). It has also come to refer to a wide-angle representation of such a view - whether in painting, drawing, photography, film/video, or a three-dimensional model.

Let's take hotel industry as example to explain its result. By now, panoramas, also called 360 degree "virtual tour" images, has already become the standard for basic online imagery for all types of hotels. Their clients' studies show that look-to-book conversion rates increase almost 100% when a hotel features virtual tours. It can:

• Make your property stand out in a crowded online environment
• Increase consumers' confidence in your property and their motivation to book
• Combat "commoditization" by differentiating your hotel based on value, not price
• Increase bookings and look-to-book conversion rates

Above analysis is based on hotels only and it is not difficult to expand this principle into other fields, such as restaurant, entertainment center, tourism, parks, childcare, education center etc. Even as an individual user, a panorama can also effectively show what you have seen around you to your friendly effectively!

In order to create an ideal panoram, there are usually following three steps:

• Using professional camera to take a serial of photos
• Using some professional photo-stitching software like PhotoStich or ImageAssembler to merge photos
• Using special viewer to view the finished panorama, such as QuickTime or Java

For most ordinary users, even if they have finished first two steps, it is still very difficult for them to show the panorama effect on line to other people as any other people still have to download the special software so as to get the real panoram effect. This is really very inconvenient for people to share the panorama that they are proud of!

Using our 360 panorama service, you can very easily share your panorama with any other people on line in just several mouse clicks. People no longer need to download any software to view your panorama, just like they are viewing your images and videos. Further more our panorama viewing service is completely free for any users! You can upload any photos and our Panorama viewer will be able to play it immediately. Please be noted that WE DO NOT DO ANY EDITING AND STITCHING ON YOUR UPLOADED PHOTOS. It is totally user's responsibility to provide properly processed photos so as to achieve best 360 panorama effect. In order to get the ideal result, please pay attention to the following points:

• We accept only three types of panoramas - cubical, cylindrical and spherical panoramas. The main difference is for cubical panorama, you can view top and down as well as four sides, so upto six images are required (top and down images are optional). But for cylindrical and spherical panorama, you can only upload one final panorama image.
• For cubical panorama, please make sure each photo uploaded is in square shape so as to obtain the best result. Using wide lens (18mm) camera can meet the requirement.
• Each side lengh for cubical panorama and height for cylindrical/spherical panorama is better to be around 1000 pixles so as to be best viewed in full screen mode. The best width/height ratio is 4:1, higher aspect ratio will cause curved top and bottom line of cylindrical and spherical panorama.
• For high resolution file of cylindrical and spherical panorama, the best option is to use Apple QuickTime VR (virtual reality) format (.mov file), if you do not provide QTVR file, we will render your provided panorama image in full screen mode.